As automotive technology evolves, service advisors are becoming more than just intermediaries between customers and technicians. In 2025, their role demands technological fluency and exceptional customer service skills.

With a 15% increase in EV-related repairs, service advisors must adapt to new vehicle technologies and customer expectations, necessitating robust training programs.

This section outlines how the role of service advisors is expanding and why tailored training can be a game-changer for your dealership.

Designing a comprehensive training program requires a multi-faceted approach, integrating both foundational knowledge and advanced skills.

Incorporate OEM-specific guidelines, digital literacy, and soft skills training to prepare advisors for the diverse challenges they will face.

Implement a modular training system that allows for continuous learning, adapting to new technologies and market trends.

Effective communication is at the heart of every successful service advisor. In 2025, this means mastering both in-person and digital interactions.

Upselling techniques should be seamlessly integrated into conversations, focusing on genuine value for the customer.

Use role-playing exercises and real-time feedback to refine these skills, ensuring advisors can confidently handle any situation.

Adopting technology in training programs can significantly enhance learning efficiency and effectiveness.

Use training analytics to track progress and identify areas for improvement, customizing training modules based on individual performance.

Automated training tools can ensure consistency and scalability across your dealership, accommodating staff turnover and growth.

Understanding the ROI of training programs is essential for justifying investment and refining future initiatives.

Develop metrics that align with dealership goals, such as customer satisfaction scores, revenue from upsells, and advisor retention rates.

Regularly review these metrics and adjust training strategies accordingly to ensure ongoing improvement and alignment with business objectives.

Despite the best-laid plans, training programs can face hurdles such as resistance to change and resource limitations.

Address resistance by fostering an open culture where feedback is encouraged, and training is seen as an opportunity for personal growth.

Overcome resource limitations by leveraging online platforms and collaborative learning to maximize efficiency and reach.