The Essential Guide to Revitalizing Fixed Ops Teams for Maximum Performance

Understanding the Challenge

In a rapidly evolving automotive service industry, service managers are grappling with multiple challenges, from declining customer loyalty to increased competition from independent shops. The pressure is mounting to not only retain existing customers but also attract new ones, particularly the elusive 0–2-year owners.
One of the biggest hurdles is the erosion of service retention. Industry reports indicate dealerships have lost 12% of service visits to independents since 2018. For the 0–2-year owner segment, retention rates have plummeted to 54% in 2025. This trend highlights the urgent need for service managers to rethink their retention strategies and innovate beyond traditional discount offerings.
Another significant issue is the capacity and experience gap within service departments. Long appointment wait times, communication shortfalls, and first-time-fix rate (FRFT) issues are prevalent. According to J.D. Power, 12% of repairs are not fixed correctly on the first visit, with parts unavailability cited as the leading factor.
The technician pipeline is also under strain. Despite modest workforce growth, there remains a significant multi-year demand for new entrants. This shortage exacerbates existing capacity issues and complicates efforts to improve service efficiency and customer satisfaction.
Understanding these challenges is the first step in crafting a robust strategy for fixed ops leadership. By addressing these pain points head-on, service managers can begin to pave the way for a more efficient, customer-centric operation.
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