Mastering Technician Recruitment: Unlocking the Future of Your Service Department

Understanding the Technician Recruitment Challenge

The technician shortage isn’t a new phenomenon, but its recent escalation has been alarming. With TechForce projecting a demand for 971,000 technicians by 2028, dealerships face an urgent need to adapt. A mix of factors contributes to this deficit, including an aging workforce, the rapid pace of technological advancements, and inadequate training pipelines.
Dealerships are losing 12% of service-visit market share since 2018, with only 54% of owners with vehicles ≤2 years old returning to the selling dealer for service in 2025, a sharp decline from previous years. This attrition is partly due to the inability to service customers promptly due to limited technician availability.
Moreover, the traditional recruitment methods are falling short. Competing with independent shops and mobile service providers, dealerships must offer not just competitive pay but also an appealing career path and working environment.
The financial implications are significant. With service departments contributing 40% of dealership gross profit, the cost of unfilled technician positions is tangible. Every idle bay day represents lost revenue and potential customer dissatisfaction.
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